Wide Open Road.

 
 
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Wide Open Road are a European cycling tour operator from Melbourne with a twist. They offer several yearly group tours with an emphasis on making sure the group have fun, eat the best food and enjoy the epic ride! The brief was to re-design their brand, develop some supporting product and bundle it all together in a new website whilst stepping away from the conventional approaches to this category and their competitors. To solve this problem, the proposed re-brand strongly referenced classic cycling culture, minimalist european graphics and grids, traffic signage typography and repetition of patterns. The end result is fun but sophisticated with big type in small dosages. Although the solution is visually simple, the detail is meticulous.

Branding  |  Product  |  Advertising  |  Web  |  Print

Branding  |  Product  |  Advertising  |  Web  |  Print

 
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1 Cross roads word mark 2 Scaled branding variations 3 Business cards 4 Ride stamps 5 Web icons 6 Postcard 7 Postcard 8 Posters 9 Cycling kit jerseys 10 Cycling kit caps 11 Cycling kit jersey combo 12 Kit details 13 Tote bag 14 Tour de France history 15 Website homepage 16 Website pages 17 Dynamic website examples 18 Poster 19 Event stand promotion poster

1 Cross roads word mark

2 Scaled branding variations

3 Business cards

4 Ride stamps

5 Web icons

6 Postcard

7 Postcard

8 Posters

9 Cycling kit jerseys

10 Cycling kit caps

11 Cycling kit jersey combo

12 Kit details

13 Tote bag

14 Tour de France history

15 Website homepage

16 Website pages

17 Dynamic website examples

18 Poster

19 Event stand promotion poster