Pickings & Parry.
New brand identity extensions developed for the wonderful folks at Pickings & Parry. The exisiting P+P insignia launched with the store 3 years ago, so while retaining this recognisable element we set out to enhance the design systems to provide more communication around their style, timeless tradition, barbershop and craftsmanship. Much like their mindset, this system is intended to withstand the years not just the season. Each piece of the new stationary set has been tailored to its specific purpose - helping to build brand awareness in and around the store. No two items are entirely the same, although they all draw from the same design system, colour palette and aesthetic.