Fashion Alliance.

 
 
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Spearheaded by VAMFF chairwoman Laura Anderson, the Australian Global Fashion Alliance is an administration, business and advisory service. In association with several of the major yearly fashion industry events, they help provide event management to promote tourism, trade and investment. The pyramid represents the tip from which trends, styles, cultures and movements are born and have filtered down through-out history. This direction also represents patterns and forms which are intrinsically linked to the nations from which they are derived. 

creative direction  |  branding

creative direction  |  branding

 
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1 Deconstructed logo 2 Shop window example 3 Hardcover publication covers 4 Logo family 5 Office way finding signage 6 Street poster example 7 Minimal logo yardage 8 Proposal document box  9 Event tote bag 10 Product swing tags

1 Deconstructed logo

2 Shop window example

3 Hardcover publication covers

4 Logo family

5 Office way finding signage

6 Street poster example

7 Minimal logo yardage

8 Proposal document box 

9 Event tote bag

10 Product swing tags